It allows Spotify apps to connect directly to Sonos, and bypass the Sonos app altogether. However, if you were to start playing an Apple Music playlist from the Sonos app, you could then use the Sonos One's voice control to change the volume, skip to the next track, and even to query about what's playing.
Beyond sound quality, Sonos said its smart speaker differentiates itself by supporting multiple voice assistants and music services.
However, you can also tell the speaker to play through your other Sonos speakers ("Play Lady Gaga in the kitchen"), even if they are older ones that are not Alexa-compatible. What the Company is hoping for is that installers of home entertainment systems will integrate Sonos over the likes of the 24-bit Bluesound or the high res audio Heos system from Denon which installers are starting to move to. Over 100 companies are working with Sonos on API integrations.
Sonos, in short, is fully abandoning its original, walled garden approach so its largely excellent speakers can act as the output for all the key music services. But as a Sonos, the One can do more. Overall, the Sonos One is really positioned as a building block, since it allows you to use Alexa to control the rest of the Sonos family.
The Sonos One can be used stand-alone or paired together for stereo sound. Interested buyers can click the Request an invitation button on the site and if they get accepted they will receive an email from Amazon confirming the same. The company announced that the One and other Sonos devices will support Apple's AirPlay 2 protocol, too, which will give iOS users another way to send audio to the speakers. Support for other platforms could be added in the future, as the market demands.
Finally, Sonos is also expanding its retail push.
Smart speakers - set to be the must-have gadgets at Christmas, experts say - play music and radio with voice commands.
Designed from the ground up to deliver surprisingly rich sound from a speaker of its size.
With Alexa on the Sonos One, you can set timers or listen to traffic and weather reports.
It has been priced at Rs. 4,499 and comes in Black and White colour options.
That said, Sonos' goal of baking support for all voice assistants into one family of devices could be useful as those assistants continue to expand.